Bob Marley Hope Road – Retail Style Guide

An immersive creative guide for the Bob Marley “Hope Road” experience, developed for the producers of the Bob Marley “Hope Road” experience in collaboration with FiveCurrents and Primary Wave. I designed a visual system blending the brand’s mural art, lyrical motifs, and cultural heritage into a cohesive toolkit for retail partners—uniting color, typography, and pattern for merchandise and in-store storytelling. I also created a series of playful wordmarks inspired by Bob Marley lyrics to spark retail design concepts and product ideas.

Related project: TTP Entertainment – Brand Identity & Collateral Design
I also created the logo and presentation materials for TTP Entertainment, the Los Angeles–based production company behind the Bob Marley Hope Road show.