CRSB – Logo Concept Design

Contracted by the lead designer to develop initial logo concepts for the Canadian Roundtable for Sustainable Beef, I explored three directions reflecting the organization’s focus on environmental stewardship, animal welfare, and community well-being. The client selected the third direction, which closely informed the final logo. This collaboration demonstrates my ability to translate sustainability values into clear, modern brand visuals within a larger creative team environment.

Related project: Victoria Vipers – Logo & Shoulder Patch Design
I also designed the team logo and shoulder patch for the Victoria Vipers hockey club—a bold, graphic identity contrasting the refined sustainability focus of this project.