Victoria Vipers – Logo & Shoulder Patch Design

I developed the new brand identity and shoulder patch system for the Victoria Vipers, a major re-brand of the Greater Victoria Minor Ball Hockey Association. The design pairs a bold, modern wordmark with a distinctive viper-icon silhouette optimized for jerseys, merchandise, and digital applications. By designing both the primary logo and the complementary patch lock-up, the brand was positioned to support the club’s expanded league identity, unify team visuals across divisions, and strengthen fan engagement through versatile, market-ready assets.

Related project: Canadian Roundtable for Sustainable Beef – Logo Concept Design
I also developed logo concept directions for the Canadian Roundtable for Sustainable Beef, blending environmental and agricultural values into contemporary brand forms.