Vancouver Canucks – Brand & Uniform Design

While working as an in-house designer for the Vancouver Canucks, I contributed to a wide range of design projects supporting the team’s marketing, game-day, and retail initiatives. My most notable contribution was the concept design for the Johnny Canuck shoulder patch, featuring the heritage “V” as a nod to the early Vancouver Millionaires. The final artwork, completed in collaboration with the Canucks’ design team, became a core element of the team’s alternate jersey identity.

Related project: Victoria Vipers – Logo & Shoulder Patch Design
I also designed the logo and shoulder patch for the Victoria Vipers hockey club—continuing my interest in sports branding and uniform identity design.